Now Let’s Design an Email
Template type: Welcome Tour
Description:
Online users are becoming more impatient every day. And who can blame them? Time is money. 💸 And time is precious in today’s digital era, where competitors are one click away from you, and users can type a few words to find all kinds of solutions.
If users took the time to register for your product, you want to make sure that time is not wasted right? This template is perfect for that. Present a quick welcome tour that highlights the main task users will want to accomplish in your product. 💪
In this specific case, if you own a Marketing Automation or Email software, probably, the first thing users want to do is creating their first campaign. Why not show them exactly how to do that and speed up the process? ⏱️
Benefits of a welcome tour:
- Accelerate user onboarding by redirecting users to their first task;
- Boost user engagement on main features of your product;
- Convert first-time users into power users;
Best practices:
- Write a short and concise message to reduce confusion;
- Define a clear goal for the user and highlight the quickest path (3-4 steps max);
- Simulate user actions in your welcome tour to ensure users go to the correct area;
How to use it:
- Sign up to Helppier and login to your dashboard;
- Select this template in your dashboard;
- Add steps and apply actions on specific buttons to simulate user actions;
- Target automatically to users who enter a specific area for the first time;
- Publish!
From Porto, Portugal. Copywriter & Digital Marketer at Helppier.
When not at work, I’m exploring new restaurants, attending concerts, or traveling somewhere.
About Author
From Porto, Portugal. Copywriter & Digital Marketer at Helppier.
When not at work, I’m exploring new restaurants, attending concerts, or traveling somewhere.
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